3,500 messages in 12 weeks. 71 conversations opened. 27 qualified leads.

THE CLIENT

Ora Coaching and Consulting is a leadership development firm founded by an MCC certified coach with a decade of experience. They sell multi month executive coaching programs to senior leaders and corporate HR teams across Türkiye. Recurring engagement revenue, premium positioning, enterprise buyer.

THE CHALLENGE

Ora had a strong methodology and proven client outcomes, but no scalable way to put themselves in front of the right executives at the right companies. Word of mouth and personal referrals were working but capped at the founder's network. They needed a system to consistently start the right conversations every week, without compromising the personal tone that made the brand work.

OUR APPROACH

1. LinkedIn profile and website optimization done in the first 3 weeks to make sure the inbound traffic landed on a credible page.
2. Founder voice messaging co written with Ora, then iterated weekly based on response data.
3. Persona mapped Sales Navigator lists targeting senior leaders and corporate L and D buyers, refined month over month.
4. Airtable CRM built from scratch. Every reply tagged, statused, and routed to the founder for direct follow up.
5. Weekly performance reports tracking acceptance, reply, and conversion at each stage so the campaign improved week over week.

THE RESULTS

Across 12 weeks, the campaign opened 71 conversations and surfaced 27 qualified leads. By Month 2, the client confirmed they were running active sales meetings and sent their first proposals from leads sourced through the campaign.